Lunch Ain’t Free
A Polaris Brief on product launches, hidden tradeoffs, and how marketing decides where the cost really lands.
Marketing Firm vs. Marketing Agency
An in-depth breakdown of the differences between marketing firms and marketing agencies, explaining strategy vs execution, decision-making, and why the distinction matters during g
Loyalty Is a Marketing Decision
A short story on trust, access, and restraint—and why loyalty in marketing is a behavioral choice, not a contractual one.
Dirty-Hands, Clean Marketing
A story about hands-on execution, brand ownership, and why the most effective marketing still comes from showing up and doing the work.
Marketing in Foundations Is About Stewardship, Not Visibility
How foundations use marketing to reinforce legitimacy, clarity, and long-term influence through disciplined communication.
Marketing in Nonprofit Organizations Is About Sustaining Belief, Not Asking for It
How nonprofit marketing builds confidence, clarity, and long-term belief beyond fundraising appeals.
Marketing in Entertainment Venues Is About Becoming a Habit, Not a Headline
How entertainment venues use marketing to build identity, repeat attendance, and long-term stability beyond individual shows.
Marketing in Live Events Is About Commitment, Not Promotion
How marketing reduces risk and drives predictable attendance for live events by turning interest into early commitment.
Marketing in Sports Teams Is About Sustaining Relevance Beyond the Scoreboard
How marketing stabilizes revenue, loyalty, and brand value for sports teams beyond wins and losses.
Marketing in Publishing and Editorial Groups Is About Preserving Authority in a Crowded World
How marketing supports authority, relevance, and sustainability in publishing and editorial organizations.