Design, content, and storytelling done with intention

Creative Services

At North Star Marketing, creative work is never standalone. Every deliverable is rooted in strategy, clarity, and a deep understanding of your organization. Creative exists to support your goals, not distract from them.

Brand & Visual Identity

We help organizations define and express who they are through thoughtful, cohesive visual systems.

Includes:

  • Brand identity creation or refinement
  • Logo development, evolution, or cleanup
  • Logo systems (primary, secondary, icon, usage variations)
  • Color palette development and refinement
  • Typography selection and hierarchy
  • Visual tone and style definition
  • Brand guidelines (full or streamlined)
  • Guidance on how the brand should live across channels
Messaging & Brand Voice

Clear language is just as important as strong visuals. We help define how your organization speaks internally and externally.

Includes:

  • Brand voice and tone development
  • Core messaging frameworks
  • Mission, vision, and values articulation
  • Taglines, headlines, and key phrases
  • Product and service descriptions
  • Internal messaging for team alignment
  • Leadership and spokesperson language
Website, SEO & Digital Content

We support the creative and strategic foundation of your digital presence making sure your website, search visibility, and ongoing content work together to communicate clearly, attract the right audience, and support long-term growth.

Includes:

  • Website content strategy and page structure
  • Homepage and key page messaging
  • SEO-focused content planning and keyword alignment
  • Visual direction for layout, hierarchy, and readability
  • Collaboration with developers or external agencies
  • Landing page strategy and conversion-focused messaging
  • User flow, navigation, and content prioritization
  • Blog content strategy and editorial planning
  • Support for writing and refining blog and long-form content
  • Content optimization for search and performance over time
  • Ongoing website and digital content refinement
Marketing & Sales Materials

We design materials that help your team communicate with confidence and consistency.

Includes:

  • Sales sheets and one-pagers
  • Product brochures
  • Pitch decks and presentations
  • Case studies and success stories
  • Capability overviews
  • Product and service brochures
  • Proposal templates
  • Internal and external-facing documents
Social & Content Creative

We help define what your content should look like, sound like, and focus on without chasing trends.

Includes:

  • Content themes and storytelling direction
  • Social media visual and messaging guidelines
  • Post templates and creative frameworks
  • Editorial planning and cadence guidance
  • Brand consistency across social platforms
Photography & Visual Assets

Strong imagery brings your brand to life. We guide how visuals are created and used.

Includes:

  • Brand photography direction and planning
  • Photoshoot strategy and shot lists
  • Image style and composition guidance
  • Asset curation and organization
  • Guidance on stock vs. custom imagery
  • Visual consistency audits
Trade Show & Event Creative

We help ensure your presence at events is clear, cohesive, and purposeful.

Includes:

  • Booth messaging and visual hierarchy
  • Event graphics and signage direction
  • Handouts and leave-behind materials
  • Pre-event and post-event creative planning
  • On-site storytelling support
  • Alignment between sales, marketing, and operations
Internal & Operational Creative

Creative tools that support your team behind the scenes.

Includes:

  • Email signature and letterhead design
  • Internal document and form templates
  • Presentation and reporting templates
  • Onboarding and training materials
  • Internal brand resources and guides
Creative Oversight & Partnership

For organizations without internal creative leadership, we act as a steady, trusted guide.

Includes:

  • Ongoing creative direction and review
  • Feedback and refinement of internal or outsourced work
  • Vendor and partner collaboration
  • Quality control and consistency oversight
  • Long-term creative evolution support

Request a Marketing Audit

Whether you’re looking for clarity, guidance, or simply a place to begin, we’d love to hear what you’re working on.

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    WELCOME
    Marketing
    that works because it’s understood.
    North Star Marketing exists to bring clarity to complex marketing challenges. We don’t just create deliverables—we help you use them with intention, consistency, and purpose. Thoughtful strategy. Practical guidance. A partner who stays involved.

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