Marketing Consultation
Marketing consultation at North Star is designed for organizations that don’t need more tactics they need perspective, structure, and someone who understands how all the pieces fit together.
Marketing consultation is not a one-size-fits-all engagement.
- Reviewing current marketing efforts and priorities
- Clarifying goals, audiences, and messaging
- Advising on how creative and campaigns should be used
- Helping teams make sense of analytics without chasing vanity metrics
- Guiding internal marketing and communication decisions
- Supporting leadership with marketing-related strategy and planning
- Acting as a sounding board for decisions before resources are spent
Our Approach
Orientation
Understanding the landscape before moving forward.
We begin by learning how your organization operates your goals, challenges, people, and current marketing efforts so guidance is grounded in real context, not assumptions.
Clarity
Seeing what’s helping and what’s getting in the way.
Together, we identify what’s working, what’s unclear, and what’s creating friction, bringing focus to what actually deserves attention.
Alignment
Bringing priorities into focus.
We help organize ideas and initiatives into a clear set of priorities your team can understand, support, and act on with confidence.
Direction
Making decisions before resources are committed.
We serve as a sounding board for plans and investments, helping you think through options before time, energy, or budget is spent.
Continuity
Maintaining clarity as things evolve.
As questions arise and circumstances change, we remain present refining direction and helping marketing stay useful and aligned with the business.
Listening
Understand the Business
We start by learning how your organization actually works your goals, challenges, team structure, and current marketing efforts. This creates context before any advice is given.
Sorting
Identify What’s Helping and What’s Hurting
We assess what’s working, what’s unclear, and what’s creating friction, bringing focus to what deserves attention now.
Shaping
Giving structure to priorities and ideas.
Together, we organize initiatives and direction into something clear, practical, and easy for teams to align around.
Advising
Thinking through decisions before they’re made.
We provide perspective and guidance as ideas, plans, and investments are considered helping avoid unnecessary spend and misalignment.
Staying Involved
Supporting clarity over time.
As circumstances change, we continue to provide guidance, helping marketing remain steady, relevant, and useful.
Support You Can Use
Clear, practical deliverables designed to support better decisions, stronger alignment, and steady forward progress.
Orientation
A shared understanding of your business goals and challenges
Context on how marketing currently functions inside the organization
A summary of existing efforts, tools, and touchpoints
Key questions and areas that require deeper focus
Clarity
An honest assessment of what’s working and what isn’t
Identification of gaps, redundancies, and misalignment
Insight into where effort is being wasted or diluted
A clearer picture of where attention should be focused
Alignment
A defined set of marketing priorities
Guidance on what to pause, stop, or simplify
Alignment between leadership, marketing, and internal teams
A clearer understanding of roles, ownership, and expectations
Direction
Strategic input on upcoming initiatives and ideas
Feedback on campaigns, content, vendors, or investments
Support evaluating options before decisions are made
Confidence around where to invest time and budget
Continuity
Ongoing access to strategic guidance
Continued refinement as priorities shift
Support navigating new questions or changes
A steady partner helping keep marketing aligned and useful
Let’s Start a Conversation
Whether you’re looking for clarity, guidance, or simply a place to begin, we’d love to hear what you’re working on.
