Your Greatest Marketing Hurdle Is Your People
Most companies assume their marketing problems begin in the market. They usually do not. More often, the biggest hurdle is internal. Misalignment, hesitation, too many voices, too
Different Strokes for Different Folks
Leaders don’t all look at marketing the same way. Some focus on numbers, others on messaging, and others on execution. What you naturally care about may be shaping your marketing
The Parking Lot Theory
A parking lot might be one of the best places to study human behavior. Watch long enough and you’ll see a pattern: people rarely choose the closest spot, they choose the one that