Practical marketing thinking, once a week.
The Polaris Brief
The Polaris Brief is a short weekly note for leaders and builders who want clearer thinking around marketing, growth, and decision making. Each edition takes a real-world observation and turns it into practical insight you can actually use.
The New SEO
Generative search is shifting the rules from simple rankings to recommendation-readiness, creating a
Trust the Ugly Middle
Good marketing often feels expensive before it feels effective. The real question is whether the pro
The Death of the Mass Market
The mass market did not disappear. It fractured. And that changed what effective marketing now requi
The dawn of a new age, Part 2
Google helped people search. Artificial intelligence is starting to help systems judge. That is not
The dawn of a new age, Part I
Most companies do not miss a shift because they are foolish. They miss it because the old way still
Stay Out of the Way
Many companies weaken good marketing by over-handling it. Sometimes the most strategic move is not d