The Death of the Mass Market
The mass market did not disappear. It fractured. And that changed what effective marketing now requires from everyday companies.
The dawn of a new age, Part 2
Google helped people search. Artificial intelligence is starting to help systems judge. That is not just a language difference. It is a business difference.
The dawn of a new age, Part I
Most companies do not miss a shift because they are foolish. They miss it because the old way still works just enough to make adaptation feel unnecessary.
Stay Out of the Way
Many companies weaken good marketing by over-handling it. Sometimes the most strategic move is not doing more. It is staying out of the way.