North Star Marketing Earns Four 2026 dotCOMM Awards, Including Platinum for Stella
Fishers-based firm is Indiana’s only marketing firm to earn Platinum and the state’s most-awarded marketing firm in the 2026 competition
KPI Facts and Myths
I do not know that there is a marketing phrase more abused than KPI. Everybody wants KPIs. Everybody wants a dashboard. Everybody wants the numbers. And to be clear, I am not anti-
When the OOO Replies Start Rolling In
Last week’s Brief was about the XYZ’s of marketing. The things at the end. The details companies usually do not think much about until they start causing problems. The boring s
The Marketing Experiment
Next week, the United States turns 250. That is a strange number to think about. At some point, it stops feeling like a birthday and starts feeling more like a question. How does a
The Work Nobody Sees
Most people only see the finished thing. They see the campaign after it goes live. They see the website after it launches. They see the video after it is posted. They see the email
Hands-On vs. Hands-Off Marketing
This week I have been traveling what feels like all over the Midwest, sometimes with a client and sometimes without one, gathering media packages for a new website buildout. A lot
The Salsa of Marketing
Alright, I do not know about you, but I absolutely love making homemade salsa. It just tastes better to me. Not to mention, it feels like you can make four gallons of salsa for the
Marketing Built for the Future
Last week, I wrote about the marketing experiment. The idea was simple enough. Companies need to test, learn, change, adjust, and keep moving. But if they do all of that without kn
The Buffer Before the Bad Day
Every company eventually has a bad day. A job gets lost. A product breaks. A deadline slips. Communication falls apart. A client gets frustrated. A customer’s customer gets frust